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Advertisements for SSRI antidepressants are misleading

Consumer advertisements for a class of antidepressants called SSRIs often claim that depression is due to a chemical imbalance in the brain, and that SSRIs correct this imbalance, but these claims are not supported by scientific evidence.

Although scientists in the 1960s suggested that depression may be linked to low brain levels of the chemical serotonin ( the so-called "serotonin hypothesis" ), contemporary research has failed to confirm the hypothesis, they say.

The researchers -- Jeffrey Lacasse, at Florida State University and Jonathan Leo, at Lake Erie College of Osteopathic Medicine -- studied US consumer advertisements for SSRIs from print, television, and the Internet. They found widespread claims that SSRIs restore the serotonin balance of the brain. "Yet there is no such thing as a scientifically established correct 'balance' of serotonin," the authors say.

According to Lacasse and Leo, in the scientific literature it is openly admitted that the serotonin hypothesis remains unconfirmed and that there is "a growing body of medical literature casting doubt on the serotonin hypothesis," which is not reflected in the consumer ads.

For instance, the widely televised animated Zoloft ( Setraline ) commercials have dramatized a serotonin imbalance and stated, " Prescription Zoloft works to correct this imbalance." Advertisements for other SSRIs, such as Prozac ( Fluoxetine ), Paxil ( Paroxetine ), and Lexapro ( Escitalopram ), have made similar claims.

Commenting on Lacasse and Leo's work, David Healy of the North Wales Department of Psychological Medicine, said: " The serotonin theory of depression is comparable to the masturbatory theory of insanity. Both have been depletion theories, both have survived in spite of the evidence, both contain an implicit message as to what people ought to do. In the case of these myths, the key question is whose interests are being served by a widespread promulgation of such views rather than how do we test this theory."

Joanna Moncrieff, Senior Lecturer in Psychiatry at University College London, said: " It is high time that it was stated clearly that the serotonin imbalance theory of depression is not supported by the scientific evidence or by expert opinion. Through misleading publicity the pharmaceutical industry has helped to ensure that most of the general public is unaware of this."

Source: Public Library of Science, 2005